The Semantic and Social Media Adaptation and Personalization (SMAP) workshop is the evolution of the Semantic Media Adaptationand Personalization initiative, which was founded during the summer of 2006 in an effort to discuss the state of the art, recent advances and future perspectives for semantic media adaptation and personalization. However, as Social Media applications have substantially transformed the way organizations, communities, and individuals interact, we have the scopes of SMAP extended towards this new trend, seeking to bring together researchers from the social web as well as from the semantic web communities.

After ten successful workshops starting from Athens, and then London, Prague, San Sebastian, Limassol, Vigo, Luxembourg, Bayonne, Corfu, and Trento, the SMAP workshop series has been consolidated as a reference event in order to discuss about the newest advances in the field.

Those familiar with the SMAP initiative and workshops will find it easy to identify the features that express the actual heart of SMAP, features that you can certainly expect to find in SMAP 2016.

Firstly, the scope of SMAP is clearly well-defined and focused, as it is intended to be the annual meeting of the international semantic and social media adaptation and personalization community. The workshop entertains papers that fall solely within the same scope, and therefore cannot and should not be assigned to independent parallel sessions; thus SMAP will remain a single track workshop, offering participants the opportunity to attend every single presentation.

Secondly, the nature of SMAP is purely academic and there is no thought of financial profit for any of the organizing parties. In this manner conference fees are set so that the event marginally breaks even. Special care is taken for students attending the event and wishing to benefit from the discussions held in its scope.

Finally, although the SMAP community is very focused, it is also very open. If you find our topics interesting we will be glad to meet and welcome you.