Society for Marketing Advances SMA 2018

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活动简介

The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference that brings together marketing educators and professionals from throughout the United States and abroad. SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest. SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and interest executive business and government.

征稿信息

重要日期

2018-06-01

初稿截稿日期

Cengage Pride-Ferrell Innovations in Teaching Competition
Axcess Capon Distinguished Teaching Competition
SMA Teaching Moments
Back to the Future: Revisiting the Foundations of Marketing
Consumer Behavior
Cross-Cultural and Global Marketing
Entrepreneurship
Logistics and Supply-Chain Management
Marketing Analytics and Big Data
Marketing Education
Marketing Research
Marketing Strategy
Personal Selling and Sales Management
Pricing
Product and Brand Management
Promotions
Public Policy and Non-Profit
Retailing
Services Marketing
Social Media and Marketing Technology
Tourism, Hospitality, Food, Music, and Sports Marketing

作者指南

All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:

Papers (complete works with an initial submission maximum page length of 20 double-spaced pages, including all references, tables, and figures)
Presentations (incomplete works with an initial submission maximum page length of 5 double-spaced pages, including all references, tables, and figures)
Panels (multi-paper, roundtables, and special panel sessions focused on a specific theme)