For over a decade, enterprise Mixed and Augmented Reality has been in pilot and prototype phase, largely led by research teams in large organizations. Through hundreds of projects, the benefits of delivering information to workers in context have been validated. Nevertheless, there have been very few production deployments of AR in these settings. Obstacles to enterprise AR adoption are varied and complex, involving many different groups with a wide range of constraints. Customers have many questions, including: Which use cases should we prioritize? What are the best data for AR experiences? What are the strengths and pitfalls of AR tools and displays? Who should be included in project planning and execution? What metrics should we use to measure project outcomes? The workshop will identify key obstacles facing AR adoption in 2017 and provide practical, data-driven measures and solutions to addressing obstacles identified by participants and members of the AR for Enterprise Alliance (AREA), the world’s only membership-driven organization focusing on enterprise AR adoption.