Urban mobility is one of the toughest challenges we all face today, as existing mobility systems are not smart and sustainable enough to cope with the increasing demand. These issues are true for both passenger and freight mobility. In addition, mobility needs are evolving. Changing travel habits, demand for services to increase convenience, speed and predictability, mobility-as-a-service and e-freight are emerging as new mobility paradigms, planning and decision-making is evolving toward a more evidence-based approach, as well as evolving customer expectations toward individualization and sustainability will require mobility service innovation as well as business model transformation.