报告详情
Driving Change: How Indonesian Taxi Company Utilize Mobile Applications
编号：88
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更新：2025-01-21 14:44:07
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摘要
This research explores the use of mobile application in the leading transportation industry service in Indonesia. The purpose of study is to understand how the company delivers innovation with the mobile application to meet the needs of an ever-evolving market. According to James March, who launched the innovation theory, an organization can innovate through events that ultimately result in driven. This research was conducted qualitatively by interviewing parties who in charge in development in the taxi company being researched and 15 customers. The findings of this study are the theory of March and digital master applicable in the transportation business become one of the company’s drives from conventional to the technology mindset. The conclusion stated the reach event of the March was displayed in the organization studied through the right decision in technology disruption
关键词
Digital Transformation, Decision Making, Public Relations, James March
报告人
Amalia Yaksa Parijata
Student LSPR Institute of Communication & BusinessDoctoral student, passionate communicator, brand builder and marketer with more than 16 years of experience in communications leadership roles from diverse industry.
A collaborative, result oriented leader who've gone through many organizational transformation phases across different type of corporation.
Enthusiast in applying digital technologies to solve real world problems and bring delight to customer experience.
稿件作者
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重要日期
-
会议日期
10月24日
2024
至10月27日
2024
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10月14日 2024
初稿截稿日期
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10月29日 2024
注册截止日期
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10月31日 2024
报告提交截止日期
主办单位
国际科学联合会
IEEE泰国分会
IEEE计算机学会泰国分会
IEEE泰国分会
IEEE计算机学会泰国分会
联系方式
- Miss AsianComNet
- as******@usssociety.org
历届会议
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2025年12月19日 马来西亚 Kuala Lumpur
2025亚洲通信与网络会议
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