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Evaluation of Digital Technology Adoption on Small and Medium-sized Enterprises (SMEs) Marketing in Indonesia
编号：69 访问权限：仅限参会人 更新：2024-08-15 21:28:18 浏览：314次 拓展类型1

报告开始：暂无开始时间（Asia/Bangkok）

报告时间：暂无持续时间

所在会场：[暂无会议] [暂无会议段]

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摘要
Keeping with the Vision of Making Indonesia 4.0, the Ministry of Industry established the "Startup4Industry" program to promote the use of digital technology in Small and Medium-sized Enterprises (SMEs) activities. Like startups, which are pioneering enterprises that prioritize innovation and the use of technology, this method is regarded as a proper first step in implementing technical innovation, particularly digital technology, in SMEs. Delivery partners may utilize digital technology interventions to solve marketing, production, management, energy, and waste management problems in industrial facilities. Website and social media development are a few of the innovations provided by the nominees to support marketing. Websites and social media have been utilized not just to deliver product information, but also to strengthen their brands and boost their exposure. This study analyzes cross-sectional data from SME participants in the "Startup4Industry" program from 2021 to 2023 to investigate the influence of website and social media implementation, including Facebook, on SMEs performance as measured by revenue turnover and the macroeconomic setting. Using the Ordinary Least Squares (OLS) technique, it is possible to determine that SMEs that use websites have a significantly greater sales turnover of 38.4%. Meanwhile, adopting Facebook in SMEs increases sales turnover by 1.61%, but the results are not substantial.
 
关键词
digital technology,SMEs,website,facebook,marketing,revenue turnover
报告人
Dian Noviwiyanah
Planner Staff National Research and Innovation Agency

稿件作者
Dadang Ramdhan National Research and Innovation Agency
Dian Noviwiyanah National Research and Innovation Agency
Juwita Anggarini National Research and Innovation Agency
Syandi Negara National Research and Innovation Agency
Lindri Setyaningrum National Research and Innovation Agency
Agus Aryanto National Research and Innovation Agency
Risma Fattahatin Muizzullah Ministry of Industry
Antasari Putra Ministry of Industry
Eko Prasetyo Ministry of Industry
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重要日期

  • 会议日期

    10月24日

    2024

    至

    10月27日

    2024

  • 10月14日 2024

    初稿截稿日期

  • 10月29日 2024

    注册截止日期

  • 10月31日 2024

    报告提交截止日期

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国际科学联合会
IEEE泰国分会
IEEE计算机学会泰国分会
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