466 / 2019-02-28 09:45:34

Pedestrian Choice Simulation of Commercial Square Based on Big Data of Consumers' feedback

Pedestrian Simulation, Discrete Choice Model, Shopping Square, Big Data

全体主题 > Simulation

Based on theories of decision-making in economics and behavioral science, the paper propose a pedestrian movement discrete choice model in commercial square. It should be the first time to take the big data of consumers’ feedback, as an important variable, into the model. The study of model focuses on the choices of pedestrians’ destination and route, and the route choice is modeled at the link level, not the micro level. Finally, through the case study of Tianhong Commercial Square in Handan City, the model has been verified.